Canterbury Medical Research Foundation - Invest In Life
Canterbury Medical Research with the help of Strategy Creative wanted to shift from asking for donations to a message of investing in life. Myself and the talented team from Resonate helped tell that story with a library of images and a short form video stories about the investor, the researcher and how the work they do impacts the families.
The Investor, The Researcher and the family. A common thread - Type 1 Diabetes was found and our characters identified. Sir Eion Edgar (The Investor), Dr Martin de Bock (The Researcher) and The Greenshields (The Family).